THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

Bayern Munich overtake Man United as most valuable football brand

FC Bayern München - The new 2013/14 home jersey

UEFA Champions League winners FC Bayern Munich have overtaken EPL giants Manchester United as the most valuable football brand in the world.

The German champions top the list after a nine per cent rise in value from 2012 according to the latest valuation made by the world’s leading brand valuation consultancy Brand Finance.

Bayern Munich have a brand value of $860m, while Manchester United have been valued at $837m. Manchester United were on the top of the list for many years.

Spanish side Real Madrid complete the “Top 3” with a brand value of $621m. English club dominate the list as five teams made it to the “Top 10”.

Here is the full “TOP 50” list of the most valuable football brands…

Most Valuable Football Brands – TOP 50

#1 | FC Bayern Munich | Brand Value: $860m | % Change: +9
#2 | Manchester United FC | Brand Value: $837m | % Change: -2
#3 | Real Madrid CF | Brand Value: $621m | % Change: +4
#4 | FC Barcelona | Brand Value: $572m | % Change: -1
#5 | Chelsea FC | Brand Value: $418m | % Change: +5

#6 | Arsenal FC | Brand Value: $410m | % Change: +6
#7 | Liverpool FC | Brand Value: $361m | % Change: -2
#8 | Manchester City FC | Brand Value: $332m | % Change: +10
#9 | AC Milan | Brand Value: $263m | % Change: -10
#10 | Borussia Dortmund | Brand Value: $260m | % Change: +15

#11 | FC Schalke 04 | Brand Value: $259m | % Change: -3
#12 | Tottenham Hotspur FC | Brand Value: $219m | % Change: -3
#13 | Juventus | Brand Value: $180m | % Change: +12
#14 | Ajax Amsterdam | Brand Value: $162m | % Change: -12
#15 | Inter Milan | Brand Value: $151m | % Change: -30

#16 | Hamburger SV | Brand Value: $144m | % Change: -6
#17 | Galatasaray SK | Brand Value: $116m | % Change: n/a
#18 | Olympique Marseille | Brand Value: $111m | % Change: -34
#19 | Corinthians São Paulo | Brand Value: $103m | % Change: +34
#20 | SSC Napoli | Brand Value: $101m | % Change: +20

#21 | Olympique Lyonnais | Brand Value: $101m | % Change: -16
#22 | Fenerbahçe | Brand Value: $95 | % Change: n/a
#23 | Bayer Leverkusen | Brand Value: $90 | % Change: +41
#24 | Paris Saint-Germain | Brand Value: $85 | % Change: +34
#25 | VfB Stuttgart | Brand Value: $83 | % Change: +18

#26 | Valencia CF | Brand Value: $83 | % Change: +22
#27 | VfL Wolfsburg | Brand Value: $82 | % Change: +25
#28 | AS Roma | Brand Value: $82 | % Change: -3
#29 | West Ham United FC | Brand Value: $82 | % Change: +17
#30 | Newcastle United FC | Brand Value: $81 | % Change: -6

#31 | Aston Villa FC | Brand Value: $80 | % Change: -8
#32 | SV Werder Bremen | Brand Value: $79 | % Change: +17
#33 | Everton FC | Brand Value: $78 | % Change: 0
#34 | Fulham FC | Brand Value: $75 | % Change: +16
#35 | AFC Sunderland | Brand Value: $72 | % Change: +10

#36 | Besiktas | Brand Value: $71 | % Change: n/a
#37 | Atletico Madrid | Brand Value: $67 | % Change: +34
#38 | Santos FC | Brand Value: $65 | % Change: +70
#39 | São Paulo FC | Brand Value: $62 | % Change: +6
#40 | PSV Eindhoven | Brand Value: $61 | % Change: -18

#41 | Stoke City | Brand Value: $59 | % Change: +6
#42 | SL Benfica | Brand Value: $56 | % Change: n/a
#43 | Sevilla CF | Brand Value: $56 | % Change: +14
#44 | Celtic FC | Brand Value: $55 | % Change: -13
#45 | CR Flamengo | Brand Value: $55 | % Change: +20

#46 | Internacional | Brand Value: $55 | % Change: +8
#47 | West Bromwich Albion FC | Brand Value: $54 | % Change: n/a
#48 | FC Girondins de Bordeaux | Brand Value: $53 | % Change: -30
#49 | ACF Fiorentina | Brand Value: $52 | % Change: +15
#50 | SS Lazio | Brand Value: $52 | % Change: +12