Following last month’s confirmation that Soccerex will be providing a gateway to Asia and helping to develop football across the continent through a new event in Jordan, the dates and venue for the Soccerex Asian Forum have now been confirmed. The new event, held in partnership with the Asian Football Development Project (AFDP), will take place on 13th & 14th May at the King Hussein Bin Talal Convention Centre, a stunning location on the banks of The Dead Sea.

The Forum will bring together leading figures from the world of Asian football as well as other international football experts to discuss the development of the game across Asia. The conference agenda will include a review of the opportunities for growth and the challenges facing Asian football. Other conference topics will include league and player development as well as women’s football, with Jordan set to host the FIFA Under-17 Women’s World Cup.

Founder and Chairman of AFDP, HRH Prince Ali Bin Al Hussein, who has confirmed he will be speaking at the event, commented: “It is very exciting for us at AFDP to welcome Asian football stakeholders in our home country and on the banks of the unique Dead Sea for the Soccerex Asian Forum. We hope this will create an inspirational and motivating platform for knowledge exchange for the betterment of football and development through football across the continent.” Prince Ali also serves as FIFA Vice President representing Asia, and President of both the Jordan Football Association and the West Asia Football Federation.

The event highlights the positive trajectory of Jordanian football in the last ten years culminating in a historic achievement for the Jordanian national team reaching the 2014 FIFA World Cup Final play-offs. Jordan has also been chosen as the host of the FIFA U-17 Women’s World Cup to take place in 2016.

Following the confirmation of the Asian Forum venue and dates, Soccerex CEO, Duncan Revie commented: “We are so lucky to have such a stunning venue for the Soccerex Asian Forum. The location on the banks of the Dead Sea is simply breathtaking and the venue is first class. It is a fitting setting for what is sure to be a spectacular event and I am sure the many delegates attending from across Asia and the rest of the world will be suitably impressed. Together with our friends at the AFDP, I look forward to welcoming the world of football in May”.