A football kit is not just a uniform, it represents what you play for and is worn with pride. adidas, the most exciting sports brand is set to take this passion to the next level while unleashing Shillong Lajong FC’s (SLFC) new home kit. For the first time in the history of the club, fans will get the opportunity to vote for their new team jersey!
adidas and SLFC have short-listed four kit designs for the 2014-15 season, and will launch a consumer/fan outreach program, inviting all fans to vote for their favorite kit. The month long program will kick off on the April 21, when fans can log in to the team’s website or facebook page and pick their favorite design.
Talking about the program, Tushar Goculdas (Brand Director, adidas India) said, „Shillong Lajong is one of the leading football clubs, with a huge following across the country. Our partnership began in 2009 with a strong focus on supporting the team with the best in class football gear. Over the years, we strengthened the association by supporting the development of their youth teams through our global scouting and training programs. Today, we are taking this relationship the next level, through exciting fan engagement programs and giving back to the passionate fans of the club. Through this latest initiative, we are inviting the fans to go all in and play a vital role in deciding the new look for their team. This is just the beginning of what’s in store for Shillong Lajong fans and we are equally excited to see which design gets the maximum votes.“
Larsing Sawyan (Managing Director, Shillong Lajong FC) added, „This is a great initiative to excite and engage the club’s fans, and bring them closer to the team they love. We’ve shared a fantastic partnership with adidas, who not only enable the players to deliver match winning performances with cutting edge products, but also support efforts to give fans the opportunity to be closely involved with the team. I am all in to cast my vote and looking forward to see what the fans choose.“