Hero Indian Super League side Kerala Blasters FC have officially unveiled the club logo and colours at a launch ceremony held at the Crowne Plaza Hotel, Kochi today.
The blue and yellow Kerala Blasters FC logo stands for strength, power and prestige according to the club from God’s own Country. The logo is built around the indomitable elephant, reflecting its pride of place in Kerala’s culture and festivities. The elephant is depicted cradling a football within its trunk.
“The logo reflects the cultural and sporting legacy of Kerala symbolized by the elephant. The elephant is a symbol of strength and pride, rooted in its family and community, reflecting the aspiration and spirit of Kerala Blasters,” commented Prasad Potluri, co-owner of Kerala Blasters FC.
The logo was designed by Brash Brands, a brand design and strategy firm. John Brash of Brash Brands said, “The logo was designed after extensive research on the world’s best football clubs. Using the state animal, the elephant, as the starting point, we built an identity around it, reflecting its prominence in Kerala’s culture.”
The complete Kerala Blasters team and officials, wearing a traditional mundu, were also present for the launch.