CPD FOOTBALL | THE BLOG | The World of Indian football and beyond by Chris Punnakkattu Daniel

Hero ISL's ambitious broadcast plan: Multi-lingual. Multi-channel. Multi-platform.

Indian Super League (ISL)

Indian Super League (ISL)

The Hero Indian Super League (ISL) will be the first sporting event in the country to be backed by a never seen before ubiquitous broadcast platform plan, with a potential to reach around 85 per cent of India’s television audience. This ambitious plan is expected to herald an unparalled reach for any content, in the history of Indian television.

In a pursuit to enthrall football purists as well as generate mass fan-following for Indian football, the Hero Indian Super League will be telecast LIVE on a range of Star India’s sports, movie and regional channels – a first in the history of broadcast in India.

Spanning over eight channels in the sports and general entertainment category across five languages, the Hero Indian Super League will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). The coverage will also include live streaming on www.starsports.com.

“We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the birth of India as a footballing nation and as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen before plan, leveraging the strength of sports, entertainment, regional and multi-screen. The magnitude of what we are setting out to do has never been attempted.” said Sanjay Gupta, COO, STAR India.

The Hero Indian Super League is scheduled to kick off from 12th October 2014, featuring eight clubs, 56 league matches followed by two-stage home and away knock-out leg and final on 20th December 2014.

The Hero Indian Super League’s official TV campaign – a panoramic 100-second film – launched earlier on 7th September. The first TVC sparked the start of the League’s lead up to a 36-day, 360 degree marketing campaign, bringing alive the hopes of over a billion people to live their dream of building a footballing nation.