THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

adidas launch limited edition “love / hate” Adizero F50

adizero f50 Tattoo Pack

adizero f50 Tattoo Pack

adidas has launched a dramatic limited edition re-design of the adizero f50 as part of the #ThereWillBeHaters collection: The new adizero f50 Tattoo Pack.

The design of the adizero f50 Tattoo Pack represents the creativity and self-expression that only the very best players are capable of. The left and right boots feature separate motifs that bring to life the themes of “love” and “hate”. The right boot features a menacing black skull motif emphasising strength, power and hatred. The left boot is designed with bright colours and diverse designs including a rose design that symbolise a player’s love of the game.

If you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.

The new Tattoo Pack boot features all of the product innovations that make the adidas adizero f50 the ultimate weapon to maximise speed and manoeuvrability. The 3D dribbletex layer on the upper optimises speed dribbling in all conditions while the grip texture, stud configuration and second level of traction on the forefoot base provide maximum manoeuvrability.

The limited edition adidas adizero f50 Tattoo Pack boots are available to purchase from Monday 9th March at adidas own-retail outlets as well as specialist retailers worldwide.