New Era, the world’s leading sports and lifestyle headwear brand, is proud to announce a partnership with Club Deportivo Guadalajara, the football club with the biggest Mexican fan base in the world.

The debut collection, launching in Mexico in August and in the US later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different club logos from the clubs history. The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit and specific styles for kids and women.

“We are excited to partner with Club Deportivo Guadalajara to continue providing football fans in Mexico and around the world with premium headwear,” said David Perez, Country Manager of New Era in Mexico. “New Era’s is committed to expand its international reach, partnering with Mexico’s biggest club was a natural progression.”

With 96 years of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bring consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.

(New Era Press Release)