German Bundesliga 2 club DSC Arminia Bielefeld and Spanish sportswear firm Joma Sport S.A. have announced the signing of a partnership starting this summer.
Joma will be replacing German sports clothing manufacturer Sport-Saller as the club’s equipment supplier. Saller has been Arminia’s supplier for the last twelve years as the club now decided to enter a partnership with the Spanish company.
Joma supply apparel to all Arminia Bielefeld teams including the Men’s First Team, Women’s team and Youth Teams, besides various sponsoring and hospitality activations.
„In numerous interviews, whether in Bielefeld or on-site in Spain, we have been able to develop a feeling for a good and reliable partnership and we are delighted with our cooperation with this innovative partner,“ said Gerrit Meinke, CEO, DSC Arminia Bielefeld. „Our players and fans will receive both modern, high quality T-shirts, as well as collections.“
„My thanks today, go the company Sport-Saller, who has assisted us as a supplier, over the last twelve years, not only in good times but especially in tough times, with the team going from the Bundesliga down to 3rd division.“
Hendrik Schiphorst, Executive Vice President, Lagardère Sports said: „We are glad to have found in Joma a renowned supplier for DSC, and one which is already very active at the international level and has partnerships with more than 300 clubs. Joma’s decision highlights DSC’s attractiveness together with the strength and the compelling pulling power of the club as a platform for communication, contributing in this way to help it achieve its goal when creating the brand, as well as the brand’s image in Germany. DSC will also benefit from this decision and can rely on having a good partner.“
Alberto López, Head of Sponsorship – International Clubs, Joma Sport S.A. said: „This new agreement is for Joma a proof of the brand’s commitment, to expanding in Germany and in European football. DSC ARMINIA is one of Germany’s historic teams with a great tradition and we are very proud to link our brand to such a prestigious team.“
Joma, founded in 1965 and based in Portillo de Toledo (Spain), manufactures and distributes sports equipment to more than 300 football team around the world. The Spaniards are the current kit suppliers of various national teams and clubs like Villareal CF, RCD Espanyol, UD Sampdoria, Swansea City AFC and Toulouse FC.
(Photo courtesy: DSC Arminia Bielefeld)