adidas Football today announced a new collaboration with global fashion retailer Kith. The collaboration brings together two of the world’s most original and authentic brands for a partnership that combines football and style, from the stadium to the streets.
One of the most authentic brands in modern fashion retail, Kith has a global reputation for cutting edge style. The collaboration with adidas Football comes from a commitment to only work with true originators in performance clothing and footwear, as well as the chance to combine performance legacy with fashion innovation.
The adidas Football x Kith Season One range brings a new creative lens to the current inline adidas Football range. The range consists of on-field apparel, training wear, footwear made for both stadium and street and hardware. Each item combines the performance heritage of adidas and a fresh design perspective from Kith.
Kith’s teams, the NY Cobras and the Miami Flamingos, will each be kitted out with their own adidas Football x Kith gear, receiving the treatment of a lead adidas team. The NY Cobras will play in white and black, while the Miami Flamingos will play in pink and grey.
Both teams will receive on and off the field apparel and footwear, including home and away kits, tracksuits, bags, balls and footwear – with hero items including the ACE 17+ PURECONTROL and ACE 16+ UltraBOOST. An all-yellow Copa Mundial turf shoe pays homage to the colorway of the goalkeeper jersey.
Ronnie Fieg, Creative Director and Founder of Kith said: “Our brand is all about authenticity of style. We only work with partners who are truly innovation leaders in their fields. There is no brand with a football legacy like adidas. In designing this range, we wanted to bring the style that you see on streets in the world’s biggest cities, and combine it with football gear that not only looks good but also performs as well.“
Oliver Bechtel, Category Director, adidas Football Apparel said: “Through working with the most creative individuals and brands across the world we seek to deliver concepts that truly innovate in both style and substance. Kith is one of the most influential retailers in the world and was an obvious choice to collaborate with for this range. Kith’s understanding of the style that is making waves in cities all over the world has helped craft a football apparel range that delivers trademark style on or off the field.”
The limited edition range will be available only from select Kith stores and Kith partners starting June 2nd.