CPD FOOTBALL | THE BLOG | The World of Indian football and beyond by Chris Punnakkattu Daniel

Wix and Manchester City make a dream come true for winner of Latin American campaign

Gabriel Gargiulo Pacca from Woo the Board shoots a commercial with Manchester City players (Photo courtesy: Wix.com Ltd.)

Wix.com Ltd. and English Premier League partner, Manchester City Football Club, have revealed the winner of their Latin America all-star campaign resulting in a once-in-a-lifetime opportunity with four star football players.

The lucky winner is Gabriel Gargiulo Pacca, a Wix user from Brazil. Pacca was featured in a custom online commercial to promote his business that features four Manchester City players – Brazilian trio Gabriel Jesus, Fernandinho and Fernando and teammate Aleix Garcia.

Gabriel is the owner of Woo the Boards, a Sao Paulo-based balance board company that sells core strengthening balance boards. The company offers a line of uniquely designed handmade balance boards made out of certified wood.

View the commercial here: https://youtu.be/BgXWAA0FAD4

„Wix made a dream come true. I’m so thankful and excited to have this opportunity to promote my business with Manchester City players,“ said winner Gabriel Gargiulo Pacca. „I believe that Woo the Boards has global appeal for fitness fans everywhere, and now my brand has an incredible showcase featuring football star power – what an amazing way to share my passion with the world.“

Damian Willoughby, Senior Vice President of Partnerships for City Football Group commented, „This was an excellent campaign that demonstrated a truly creative approach to engaging Wix consumers and Manchester City fans. Wix has consistently demonstrated how they can think outside of the box and deliver activations with fantastic results. Connecting with our fans in Latin America is important to us and to have the opportunity to support them through innovative campaigns like this has been privilege.“

Wix became City Football Group’s Official Website Design & Hosting partner for their clubs Manchester City FC, New York City FC and Melbourne City FC in February 2016.

(Wix.com Ltd.)