Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced it has been named official software partner for German Bundesliga football club Borussia Dortmund (BVB). BVB and Infor have agreed on a close cooperation regarding various business departments. Marketing and customer relationship management, business intelligence, asset management and finance are areas that can benefit from Infor’s cloud software applications.

“Borussia Dortmund is an ambitious club, and our line-up in the background has to be perfect as well. Digitalization plays an important role now and will continue to do so in the future. With Infor, we have found a globally renowned partner to achieve this task,” said Carsten Cramer, Marketing Manager for BVB.

As part of the agreement, Infor branding will be present on the LED advertising boards inside Signal Iduna Park, the largest stadium in Germany, where BVB plays its home games. Digital advertising and hospitality events are also part of the agreement.

The relationship with BVB marks the first partnership in professional soccer for Infor. The company has long been an official supplier to Scuderia Ferrari of Formula 1, was recently selected for a wide-ranging digital transformation program with the Brooklyn Nets of the National Basketball Association (NBA), and helped the newly-crowned champions of Super Rugby, the Crusaders, increase ticket sales by 10 percent as part of its modernization program.

“Infor software is helping thousands of organizations across the world modernize for the digital age, and we are honored to partner with such an iconic brand as Borussia Dortmund,” said Jörg Jung, Managing Director of Central and East Europe for Infor.

Lagardère Sports facilitated the partnership agreement.

(Infor)