The Indian Super League (ISL) has agreed an exclusive TV rights deal for the United Kingdom with BritAsia TV for the fourth season of the ISL. BritAsia TV is a platform leader for British Asian music, entertainment and politics.
Starting on November 17, the multi-year television rights deal will see the free-to-air channel show 95 games from the expanded 10 team league. The rights package will feature a triple-header of games each week, starting with delayed ‘as live’ coverage on Friday and Saturday evenings, followed by a live broadcast of matches on Sunday afternoons.
No financial figures in regard to the deal signed has been disclosed by the parties involved.
Tony Shergill, Managing Director of BritAsia TV, said about the deal, “BritAsia TV is a strong household brand amongst the Asian community and we’re keen to support and promote the cultural identity and voice of British Asians. The acquisition of the India Super League rights will open up a new audience to our station as we head towards our tenth anniversary.”
“Free-to-air football is a rarity these days and we’re delighted to bring one of the world’s most up and coming leagues to the masses.”
The deal was brokered by Birmingham based sports agency Sporting Group International.