CPD FOOTBALL | THE BLOG | The World of Indian football and beyond by Chris Punnakkattu Daniel

Hublot and Football are connected: Big Bang Referee 2018 FIFA World Cup Russia

Hublot and Football are connected: Big Bang Referee 2018 FIFA World Cup Russia (Photo courtesy: Hublot)

2018 means the FIFA World Cup! For its 3rd participation as a Branded Licensee, Hublot has created the watch that all football fans and Hublot fans have been waiting for! A smart watch that will instantly connect you to every decisive second of the matches being played at the 2018 FIFA World Cup. A much-anticipated innovation that could not have been imagined by any other watch brand, given the extent to which Hublot and Football are as one. Not only is the footballing world going to march to the beat of the watchmaker, but now the pulse of the matches will reach its peak on your wrist!

Ricardo Guadalupe, CEO of Hublot:
“The Big Bang Referee 2018 FIFA World Cup Russia offers all the usual features of a smart watch of course, but that’s not where Hublot has applied its innovation and audacity. It brings together everything that inspires the passion of football lovers! The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine what an object such as a watch that captures each and every one of its moments, its turning points, its stakes could suddenly represent? The football aficionados from among the brand’s friends have been waiting for this watch for a long time!”

It was a specific need expressed by FIFA, and Hublot brought it to life! Wanting a customised watch for the referees, FIFA asked Hublot to conceive the perfect watch to accompany them on the pitches during the matches. Hublot designed this connected watch, its first, for the footballing universe: the Big Bang Referee 2018 FIFA World Cup Russia. It is a unique edition that is limited to 2018 pieces. It has all the attributes of the iconic Big Bang. Its emblematic architecture cut out of the lightness of titanium, its bezel decorated with 6 H-shaped screws, its Kevlar insert. Even the display on its analogue mode dial could pass for the same aesthetic as that of the automatic models. In terms of size, its 49-mm case is what makes the first difference, then its motor, which, for the first time, is driven by technology connected to digital intelligence. It is certainly a connected watch, but it is first and foremost a Hublot watch!

2018 FIFA World Cup — Key figures

On 14 June 2018, Hublot, FIFA and Russia will kick off the first match of the 21st FIFA World Cup since it began in 1928. In the current digital world, it will be the very first Competition in which the referees are supported by video assistance. From Saint Petersburg to Moscow via Ekaterinburg, Kaliningrad, Kazan, Nizhny Novgorod, Rostov-on-Don, Samara, Saransk, Sochi and Volgograd, there are 12 stadiums for 32 teams playing 64 matches.

Philippe Le Floc’h, FIFA CCO:
“We are all very excited to witness another impressive milestone in FIFA’s relationship with Hublot. The launch of the Big Bang Referee 2018 FIFA World Cup Russia is a perfect illustration of Hublot’s ability to combine tradition, expert knowledge and innovation. The 2018 FIFA World Cup in Russia will provide the perfect platform for this amazing watch to showcase its full potential.”

Big Bang Referee 2018 FIFA World Cup Russia

The watchmaker loves the tournament!
Limited to 2018 pieces, this is the football watch, and the Official FIFA Watch!

Beating to the rhythm of the football, the Big Bang Referee 2018 FIFA World Cup Russia immediately shows its distinctive spirit as the personification of an application specially developed for the competition and a series of “fan” dials in the colours of each participating nation. Featuring several notifications, the Big Bang Referee 2018 FIFA World Cup RussiaTM announces matches 15 minutes before their kick-off, as well as yellow and red cards, player changes and goals. The Big Bang Referee 2018 FIFA World Cup RussiaTM vibrates, displaying the word GOAL instantly every time a goal is scored. During the match, the dial shows the match statistics including the score, number of cards, names of goal-scorers, player substitutions and match time.

Hublot and Football are connected: Big Bang Referee 2018 FIFA World Cup Russia (Photo courtesy: Hublot)

Hublot and Football are connected: Big Bang Referee 2018 FIFA World Cup Russia (Photo courtesy: Hublot)

The digital world provides the Big Bang with even greater flexibility and versatility. A watch which—having emblematically borne the first Hublot manufacture movement, the most unusual and audacious materials, the most assertive colours—has been reinvented for the digital era by offering 32 dials inspired by the flags of the participating countries, and two neutral dials. It is available in analogue or digital versions. Thanks to its patented interchangeable “One Click” strap, the watch can easily be matched to one of its two straps. Two are provided with the watch, a cuff strap in sponge sporting the 2018 FIFA World CupTM emblem and that of Hublot, a black lined natural rubber strap. So as to perfect each fan’s kit, Hublot has also anticipated an additional strap for them in the colours of their country. In a turn of the dial, with the swipe of a finger, select your team or closely follow a competitor. The Big Bang Referee 2018 FIFA World Cup RussiaTM has already been tested discreetly on the wrist of the referees many times during the FIFA Confederations Cup 2017TM and the FIFA Club World Cup 2017.

Benefiting from the Wear OS ecosystem, the Big Bang Referee 2018 FIFA World Cup Russia has thousands of downloadable applications in addition to its competition functions. In terms of synchronisation, the Big Bang Referee 2018 FIFA World Cup RussiaTM is compatible with all telephones using Android 4.4 and above or iOS 9 and above. For charging, the watch just needs to be placed on a contact charger.

The referees

For the first time, they will be wearing the Big Bang Referee 2018 FIFA World Cup Russia with its smart technology imagined by Hublot. As well as all the functions available on the 2018 numbered models of the Big Bang Referee 2018 FIFA World Cup Russia, the referees’ watches will be connected to goal-line technology, an electronic video assistance system for refereeing which follows all the trajectories of the ball and determines for certain if the ball did or did not entirely cross the goal line. On the pitch, the watchmaker will be ever present in the game as always, by sequencing time, changes and extra time to the rhythm of its Big Bang-shaped referee boards. A board that has proved itself, as it is behind Hublot’s greatest visibility during matches. Let’s not forget, during the last FIFA World Cup in Brazil, no less than 21 minutes of playing time were credited to Hublot!

There’s no limit to love…

Hublot loves football and its family includes many star players and coaches—Pelé, Maradona, Mourinho—from prestigious clubs —Benfica, Chelsea, Juventus, Ajax.
Having joined the world of football in 2006, by becoming the sponsor of the Swiss national team, Hublot is now top of the league. With its status of “FIFA Official Watch” and “FIFA Official Timekeeper” for the 2018 FIFA World Cup, it has a total of three World Cups, three FIFA Confederations Cups, as well as three UEFA EURO editions, and three seasons of the Champions League and Europa League. On the pitch, just like on wrists, from its 4th official boards to its Retrograde Chronograph calculating the match time, and now the first connected football watch, Hublot is there for all the matches and all the wins! It has been said that the more passion shared, the stronger it becomes! Armed with this adage, Hublot will welcome more than 1,000 guests throughout the competition.

Hublot Loves Football Timeline

2006 I Hublot claims its place as the first luxury brand to commit itself to the beautiful game as Sponsor of the Swiss football team
2008 I Official Watch for UEFA Euro in Austria and Switzerland
2008 I Official Timekeeper for Manchester United FC
2010 | Official Timekeeper for FIFA World Cup in South Africa
2011 I Official Timekeeper for Ajax Amsterdam
2012 I Official Watch for UEFA Euro in Poland and Ukraine
2012 I Official Timekeeper for Juventus FC
2012 I Official Timekeeper for Bayern München FC
2013 I Official Timekeeper for Paris Saint-Germain FC
2014 I Official Timekeeper for FIFA World Cup in Brazil
2015 I Official Timekeeper for FIFA Women’s World Cup in Canada
2015 I Official Timekeeper for Chelsea FC
2015 I Official Watch for UEFA Champions League and UEFA Europa League (2015-2018)
2016 I Official Watch for UEFA Euro in France 2016 I Partner of Best FIFA Football Award 2016 I Golden Foot Hublot awarded to Gianluigi Buffon
2017 I Official Timekeeper for Sport Lisboa e Benfica
2017 I Official Timekeeper for FIFA Confederations Cup 2017 I Golden Foot Hublot awarded to Iker Casillas
2018 I Official Timekeeper for FIFA World Cup in Russia

On 15 July 2018, the Big Bang Referee 2018 FIFA World Cup Russia will have sealed the successors to Brazil and Germany in its digital memory forever.

(Hublot)