Indian Super League franchise Bengaluru FC have named WROGN as their new Official Lifestyle Partner for the next three seasons until 2021.
Wrogn, is a trendy, irreverent and quirky brand, owned by the celebrity-led fashion retail company Universal Sportsbiz Pvt. Ltd (USPL).
USPL founder Anjana Reddy said, “This is an exciting time for all of us. We are delighted to be associated with the country’s foremost football club. Wrogn’s attitude and BFC’s ideology will go hand in hand in creating a memorable partnership. And that means fans of BFC have one more big reason to cheer! We wish the team all the best in the upcoming season of ISL.”
Bengaluru FC has some of the most active fan clubs in the country, fiercely devoted to the team, with West Block Blues being the biggest amongst them. All these fans, and customers of Wrogn, will have opportunities to engage with the team, and watch them in action at the stadium.
Wrogn has planned exciting, funny and quirky content featuring Bengaluru FC to draw in the fans. With Wrogn’s trademark humour and attitude joining hands with BFC’s fierce spirit and love for the game, fans are in for a season of fun and football. Wrogn plans to build a massive engagement campaign with its customers and fans of BFC across all their outlets in the country, and the various digital properties of both the brands.
Bengaluru FC COO Mustafa Ghouse said, “Every season at Bengaluru FC, we look to raise the bar on all fronts, and that includes our associations. We are glad to have Wrogn on-board for the next three seasons. The brand and the club have much in common and this association also includes plans for our fantastic fans which makes it even more interesting.”