The beautiful game is on the rise in India. It needs to be nurtured very carefully to realise the full potential in a nation where cricket is considered a religion.

Game On Sports Management, which runs football training programmes for kids, has initiated a grassroots football league – Sunfeast Dream Cream Roots Football League (RFL). The league kicks off at Bangalore in November.

RFL is conceptualised as a platform where the junior and youth football players can participate in a competitive playing environment. The league, played over weekends, will span over a period of three months where all the teams will play against each other in a round robin format. The format is designed to offer maximum exposure to participants.

RFL has partnered with Sunfeast, which has always been proudly associated with sporting events of such nature – World 10K Marathon, Sunfeast Open, etc.

Just like any other major leagues across the globe, EPL, La Liga, and so on, performance statistics for the weekend with league standing will be the talking point for the week to sustain the enthusiasm throughout the season.

RFL will also provide an opportunity for individuals to play in a team environment. The registered players will be distributed among teams based on skill and age to ensure the teams are balanced. Each team will have a distinct team name and team colour to develop an identity among the kids with their team.

RFL, in partnership with Sunfeast, aspires to create a football movement among kids and parents – the League will encourage more children in the age group to play football, thus broadening the base of football in our community. The league would encourage parents’ active involvement in the form of Parent Coaches and Managers. An exclusive orientation session is scheduled by qualified coaches of Roots Football School to inculcate Football coaching and managerial skills among the parents.

Bappaditya Bhattacharjee, Director, Game On Sports explains, “Competitive matches are an integral part of grassroots development. Kids in Bangalore did not have any avenue to play organised matches in their age group. In Europe, kids play around 40-60 matches per year. Hence the idea of the league was born.”

Sunfeast Dream Cream presents Roots Football League Format
• Age group: Boys and Girls in 7-15 age bracket – U11, U13, and U15
• Duration: 3 months – November 2012, December 2012, and January 2013
• Match day: Sundays
• Team: Max of 8 teams in each group
• Number of matches: minimum of 7 matches per team for each age group

How do I register for Sunfeast Dream Cream presents Roots Football League?
• Individual player registers for a fee through the website SunfeastRootsFL.com
• Website has all the details regarding the league and will serve as one-point contact for match fixtures, updates, and forum for sharing feedback about Sunfeast Dream Cream presents Roots Football League.
• Complimentary football kits will be provided for the registered participants.

About Sunfeast Dream Cream
Sunfeast Dream Cream offers a truly scrumptious range of cream biscuits that have become an instant hit with children and promises “Delight with a Difference”. Sunfeast Dream Cream variants are available in new ‘Choco-Vanilla’ and ‘Strawberry-Vanilla’ flavours and have largest appeal to kids and teens. This is the only offering in entire Biscuit industry space that provides 2 creams in one biscuit.

About Sunfeast
ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie, and Cream Biscuits. Sunfeast’s brand essence connotes happiness, contentment, satisfaction and pleasure. In a span of 9 years, Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments.

About Game On Sports Management
A young sports management company based in Bangalore with services ranging from grass roots football training, sports events, consulting, marketing and football player agency.

(Sunfeast Dream Cream Press Release)