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IMG-Reliance ties-up with iStream for I-League online coverage

IMG-Reliance ties-up with for I-League online coverage

IMG-Reliance, the commercial partner of the All India Football Federation (AIFF), have announced a tie-up with online video service provider for video streaming of the ongoing I-League season 2012/13.

Football fans around the globe will be provided with an option to make use of various offers to enjoy India’s top flight football league. will offer access to video on demand, match highlights and other related clips apart from the live footage.

This is for the first time ever that the Indian football league is being made available online for fans to follow their favourite team and players more closely. Additionally, the availability of online footage will also help the participating clubs to look at the technical aspect of their games with video analysis and is expected to go a long way in helping teams draw a better game strategy.

“As part of our ongoing efforts to grow domestic football following in India, tapping the online audience was high up in our list of initiatives. After helping AIFF with the dedicated I-League website and a presence in the social media, it was an obvious choice to provide the I-League match footages online,” an IMG-Reliance spokesperson told.

“We are sure all the three initiatives would go a long way in bringing domestic football closer to the internet savvy gennext of India. With this first in the Indian football history, we are sure this tie-up will bring great benefit to the participating teams and players in their respective match analysis.”

Radhakrishnan Ramachandran (Founder & CEO, said: “We are delighted to partner with IMG-Reliance to bring the I-League and Indian football to online audiences around the world. The tremendous response we received for Euro 2012 prompted us to build a dedicated video channel for football, a first of its kind in the country, and partnering with the I-League is an important part of growing this effort.”

“This is indeed a great initiative in tapping the newer audience in building the fan base for Indian football,” said Kushal Das (General Secretary, AIFF).

“For the teams and individual players, I believe the online match video footage availability will prove to be a great resource in improving the technical aspect and speed of the game,” Das told.

iStream has already begun streaming I-League matches through its dedicated football channel on ( LIVE || HIGHLIGHTS & REPORTS). A total of 75 matches will be available online.

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(Article written with inputs from an IMG-Reliance Press Release)