The AFC Asian Cup Australia 2015 Local Organising Committee has confirmed it will be joining the growing list of international federations, brands and clubs at this year’s Soccerex Asian Forum in Jordan.

The LOC will be led by Chief Operating Officer Mark Falvo, who will update the industry on Australia’s final preparations to host Asia’s biggest football tournament.

Australia’s presence will also include an exhibition through a joint partnership with the Australian Trade Commission (Austrade).

As the government’s trade, investment and education promotion agency, Austrade will be at the Forum to promote ‘Match Australia’ – The International Sports Business Program for the 2015 AFC Asian Cup. Match Australia will showcase the best of Australian business in delivering major sporting events, amongst other areas of capability, and aim to foster new relationships within the Asian market.

Australia will join an array of international delegations at the Forum, including Jordan, Spain, England, Brazil, Qatar, United States of America, Turkey, Argentina, India, Singapore, Egypt, the United Arab Emirates, Norway, Palestine, Bangladesh, Sri Lanka, Oman, Kyrgyzstan and Lebanon.

“With major events very much a focal point for the world of football, we’re looking forward to sharing our successful pre-event activities, as well as the remaining challenges to putting on a major international event with our counterparts from across the world. There is no better event to do that at than Soccerex ,” Mr Falvo said.

“The Forum is going from strength to strength and with the addition of the AFC Asian Cup Australia 2015 LOC, it will undoubtedly encompass the entire Asian and Oceania football industry,” says Duncan Revie Soccerex CEO.

“The ‘Major Events Panel’ will provide delegates with a true insight on what it takes to host and plan a major event, guaranteeing a few eye openers from those at the top level.”

The Forum, held in partnership with the Asian Football Development Project founded and chaired by HRH Prince Ali Bin Al Hussein, will bring together the leading figures from Asian football and other international experts to discuss the development of the game across Asia.

The conference agenda will include a review of the opportunities for growth and the challenges facing Asian football.