THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

Muthoot Group to be the title sponsor of Kerala Blasters

Kerala Blasters FC - Muthoot Group

Kerala Blasters FC - Muthoot Group

‘Master Blaster’ Sachin Tendulkar launched the team anthem of Kerala Blasters with two simple but catchy words from the anthem – Everybody Plays. At an event attended by dignitaries from the city, Sachin Tendulkar called on the entire team of Kerala Blasters to join him on stage as he encouraged the audience and the media to ‘YellowMeinKhelo’ in support of the team colour. The Kerala Blasters anthem captures the passion for football in every Indian and draws inspiration from the musical and cultural heritage of Kerala with beats from traditional instruments. The song starts with the Kathakali dance whistle.

Commenting on the anthem, Prasad Potluri, co-owner, Kerala Blasters said, “The anthem celebrates team spirit, passion and pride embodied by Kerala. It’s a clarion call to all fans to come and wholeheartedly support Kerala Blasters by chanting the anthem and sporting yellow.”

The song has been composed by M M Sreelekha and sung by the renowned Kalabhavan Mani. Sreelekha spoke about her experience of composing the anthem and said, “I am happy and excited to be associated with Kerala Blasters. The anthem attempts to symbolize the enthusiasm for the game in Kerala and exhorts everybody to play the game.”

While the announcement featured the launch of the anthem, a great deal of excitement surrounded the release of the team’s jersey by Sachin Tendulkar. Muthoot Pappachan Group announced its association with the team as the title sponsor.

Earlier in the day, Sachin Tendulkar spent some time with the entire squad of the Kerala Blasters and motivated them to give their best.

Thomas George Muthoot, Director, Muthoot Pappachan Group said that it is a proud moment for the Group to be title sponsors of Kerala Blasters football team since both Muthoot Pappachan Group and football as a sport have a long-standing association with generations in Kerala. “Football represents speed, passion, vigour and youthfulness. Muthoot Pappachan Group’s association with Kerala Blasters would help us reach out and communicate our passion to provide the best of services to the people across the country. We are confident that Kerala Blasters will be the front-runner to win the first edition of Indian Super League.”

“Muthoot Pappachan Group always believes in nurturing sporting talent in the country and has associated with various sports such as football and cricket to name a few. Through this partnership Muthoot Pappachan Group aims to encourage the current crop of young talent and shape them into future football stars of the country and also build a stronger connect with the new generation,” added Thomas George Muthoot.