THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

Nita Ambani launches #grassroots football movement

Nita Ambani launches #grassroots football movement
Nita Ambani launches #grassroots football movement

Picture courtesy: Hero Indian Super League (ISL) / IMG-Reliance

Nita Ambani, founder and chairperson of Football Sports Development Limited (FSDL), today launched the ISL #grassroots football movement at the Dhirubhai Ambani International School, Mumbai.

The programme will create a platform for the development of #grassroots football activity and talent scouting across the country.

The ISL #grassroots programme aims to reach out to a million young footballers in the first few years and expose them to the best practices in global football.

“Education and sports play an important role in the development of a child and in nation building. Sports is vital to the holistic development of young people, fostering their physical, social and emotional health,” said Nita Ambani. “Sports is important to build character and channel the abundant energy of our children in a positive direction.”

“Now that we are approaching the business-end of the league, we are launching the soul of ISL – the grassroots program,” Ambani said.

This long-term initiative will be a joint effort of  FSDL, the eight ISL Clubs, Reliance Foundation and three NGOs – Magic Bus in Mumbai, Delhi, Raigad and Bangalore; Slum Soccer in Nagpur, Thane and Navi Mumbai; and Yuwa in Jharkhand.

In the first phase, the #grassroots programmes of the ISL Clubs will aim to reach out to 500,000 children through in-school and maidan initiatives, beginning early 2015. The Clubs’ outreach programmes will focus on introduction of kids to football, training and talent scouting through a series of selection modules across the country.

As part of the initiative, the ISL will distribute 100,000 footballs with a specific focus on towns and villages across the country.

“Football is a life skill. It is wonderful to see India becoming a multi-sport nation. The ISL #grassroots training and scouting camps will train and outfit India’s young footballing talent. Reliance Foundation will further help select the top talent and support them with full-time Residential Scholarships,” said Ambani, who is also the chairperson of Reliance Foundation.

Superstar Salman Khan, founder of Being Human – the Salman Khan Foundation, endorsed Ambani’s vision for #grassroots football.

“Football #grassroots programme is an important step for the development of the beautiful game,” said Salman Khan. He added: “I am happy to be part of the #grassroots programme and Mrs. Ambani’s vision to develop India as a footballing nation. This programme will shape the next generation of Indian footballers.”

Top talent in the age group of 10 to 13 that emerges from these camps will undergo another selection process to be picked for Reliance Foundation’s #YoungChamps scholarship. The full-time residential scholarship, provided over a three-to-seven year period, will also cover their education.

The idea is to select these #YoungChamps and train them such that they are able to join the league of top footballers and deliver Ambani’s dream of making India a footballing nation.