adidas has today launched a Real Madrid special, as part of its new First Never Follows film series. A number of players from Real Madrid’s UEFA Champions League winning squad feature in the film, alongside manager Zinedine Zidane, as they shut down criticism off the pitch by performing on it.
The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.
The film shows the squad, who made history in last season’s UEFA Champions League with la Undecima, arriving at a game amidst the clamour of hostile fans. Rather than confronting the ‘blah, blah blah’ off the pitch, the players let their performance on-pitch speak for itself, with Bale and Benzema teaming up to silence the hostile fans with a breath-taking goal, complete with Bale’s trademark ‘Road Runner’ feats on the way.
In the film, Gareth Bale, Karim Benzema, Marcelo and James Rodriguez wear the new third kit for the coming season, as well as the new Speed of Light boots – the ACE 16+ PURECONTROL in Solar Yellow and X16+ PURECHAOS in Solar Red – which will be worn on pitch for the first time in the UEFA Super Cup on 9th August and for the start of the 2016/17 season.
The new Real Madrid third kit is a black colourway with purple accents. The design on the shoulders represents the road from the Santiago Bernabéu Stadium to the fountain of Cibeles, which the club’s passionate fan base will recognise well as the traditional victory route taken by the team to celebrate a trophy win. The Undecima coat of arms on the shirt celebrates the fact that Real Madrid was the first club to lift the UEFA Champions League eleven times.
(adidas Press Release)