Havas Sports & Entertainment has been entrusted with promoting the Title Sponsorship of the Ligue 1 French Championship on behalf of French Professional Football League (LFP).

The LFP organises and manages various competitions, including the French Ligue 1 Championship, Domino’s Ligue 2, the Coupe de la Ligue and the Trophee des Champions. The LFP has decided to promote the rights associated with the status of Ligue 1 Title Sponsor and has entrusted the job of researching and negotiating these rights to Havas Sports & Entertainment.

Stephane Guerry, Chairman of Havas Sports & Entertainment France explains, “We are both delighted and proud to be called on for our knowledge and expertise to help the LFP market the most powerful means of communications available in France.”

The French Ligue 1 Championship in figures:

• 180 million TV viewers throughout France
• 13.5 million French fans regularly follow the Ligue 1
• 8.1 million spectators every season watch their team play live in stadiums
• Powerful exposure, growing internationally: broadcast in 216 territories, generating an audience of 480 million contacts

(Havas Sports & Entertainment Press Release)