THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

Four clubs announced for Audi Cup at futuristic hologram press conference

Carlo Ancelotti (FC Bayern München), Diego Simeone (Atlético de Madrid), Jürgen Klopp (Liverpool FC), Thomas Glas (Photo courtesy: AUDI AG)

The date for the fifth edition of the Audi Cup has been confirmed. On August 1 and 2, at Audi’s invitation, four top international clubs will be pitted against each other. Audi announced today the first participants and kicked off advance ticket sales. A premiere: the coaches of the visiting teams took part in the press conference via live holographic video conferencing.

In addition to host FC Bayern München, Audi has managed to secure the participation of Liverpool FC and Atlético de Madrid in the Audi Cup. Combined, these three teams alone have won 55 national championship titles. The fourth participant will be announced at a later date. “We look forward to two fantastic days of football in Munich. The Audi Cup by now has truly become an institution and with its high-caliber participants and tremendous atmosphere at the Allianz Arena has acquired an excellent international reputation,” says Dr. Dietmar Voggenreiter, Member of the Board of Management, Sales and Marketing, AUDI AG.

While Carlo Ancelotti was taking his seat on the stage at today’s press conference, his fellow coaches, Jürgen Klopp (Liverpool FC) and Diego Simeone (Atlético de Madrid), joined him “live” on Säbener Straße in Munich as 3D holograms. Stereoscopic broadcast technology makes the holograms visible in real time and 3D without requiring additional accessories such as special glasses. As a result, the journalists were able to address their questions to all three coaches – the holographic press conference is regarded as a world premiere in international sports. Another advantage: Jürgen Klopp and Diego Simeone saved a total of 5,300 kilometers of air travel and some 15 hours of travel time.

“The fans are going to witness two spectacular match-days at the Allianz Arena and on television. From a sporting perspective, the Audi Cup featuring these top clubs is an important element in the preparation for the new season that will kick off only two weeks later,” says Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern München AG.

On Tuesday, August 1, two semi-finals will be held. Initially, the losing teams are going to play for third place on Wednesday, August 2, before the winners are pitted against each other in the final. The kick-off times will be 17:45 and 20:30 (CEST), respectively, each match lasting 90 minutes. As a result, the spectators get to watch all four clubs on both days. Tickets can now be purchased at Day tickets are available from 20 euros. Two years ago the Allianz Arena was sold out on both match-days. Those who are unable to secure a ticket will be able to watch the event on television, as ARD will be airing live coverage from the stadium on both days on “Das Erste”.

(Audi Press Release / Video courtesy. FCBayern.TV)