THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

XYIENCE announced as the Official Energy Drink of the International Champions Cup

XYIENCE Energy Drink

XYIENCE, the original great tasting, zero calorie energy beverage, will be a sponsor and the official energy drink of the 2017 International Champions Cup (ICC) presented by Heineken, the premier pre-season football tournament featuring Europe’s most celebrated clubs and players. The tournament runs from July 19 – 30, and includes 12 matches played across 11 U.S. cities.

As part of the sponsorship, XYIENCE will send one winner and a guest to see world football powers Real Madrid C.F. and FC Barcelona face off in the tournament’s flagship match. This famous rivalry, known as “El Clásico,” is regarded as one the biggest in world sports and the game will mark the first-ever meeting of these teams in North America. The match takes place July 29 at Hard Rock Stadium in Miami, FL.

Fans can enter the contest by posting a photo or video to Facebook, Instagram or Twitter with hashtag #XYIENCESOCCER telling XYIENCE why they should win. As a sponsor, XYIENCE will also be featured on TV-visible LED field signage and video board commercials at each of the 12 matches which will be broadcast on ESPN, ESPN2 and ESPN Deportes. XYIENCE will also implement on-site sampling at select matches.

“Soccer popularity in the U.S. is booming and shows no signs of slowing,” said Thomas Oh, SVP of Marketing at Big Red, Inc., the makers of XYIENCE. “We are thrilled to sponsor this marquee tournament and energize fans as they watch some of the world’s best players compete here in the U.S.”

“We are happy to count XYIENCE among our official sponsors helping to bring the world’s best football to U.S. fans,” said Bruce Bundrant, Chief Commercial Officer at Relevent Sports, the event organizers.

XYIENCE is among an exclusive group of high-profile sponsors including Heineken, Nike, Chevrolet, Ally, Groupon and Gatorade.