adidas Football and Real Madrid revealed the club’s new jerseys for the 2017/18 season, inspired by the club’s loyal fans – the Madridistas – and the city of Madrid.
The new home jersey is designed to bring the players and fans of Real Madrid closer together with a kit just as suited to the streets of Madrid as it is the Santiago Bernabéu. The introduction of sky blue stripes and branding is inspired by the Madrid sky to represent the connection between the club and the city.
The classic white of Real Madrid is more prominent than ever before thanks to a new stripe design that cuts off at the shoulders. A memorial stamp at the bottom of the jersey commemorates the club’s 115-year anniversary.
The new away jersey draws inspiration from previous black Madrid kits worn by the club in some of its most successful moments. The jersey continues the theme of the home kit with a new trim color – this time with turquoise green stripes. The Real Madrid logo is re-imagined in turquoise green with a neon effect to stand out against the black.
As well as the bold new design, each shirt is built with the latest in adidas performance technology. The use of Climacool technology ensures players stay cool and perform at their best even in the toughest conditions. The kit is made of a new fabric that is softer and more comfortable for players on the field, and the fans off it.
The new home and away jerseys are available from today on adidas.com and in adidas global retail stores.