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SAP becomes official sponsoring partner of the DFB Academy

A picture of the DFB-Akadmie in Frankfurt am Main. (Photo courtesy: © DFB-Akademie)

The DFB Academy and SAP SE today announced that SAP has become an official sponsoring partner of the DFB Academy (DFB-Akademie).

The agreement between the market leader for enterprise software and the academy of the German Football Association (DFB – Deutscher Fußball-Bund) has an initial term of three years. The partnership will focus on joint innovation projects in the framework of the evolution of football in Germany.

The collaboration with SAP will concentrate on topics involving young talent support, match and practice analysis and expert training. As a DFB sponsoring partner, SAP brings years of experience in the areas of data analytics, evaluation of payer performance and technological innovations in football to the table.

“A core tenet of the academy is our desire to continue the evolution of German football, and we want to use the latest technologies to do so,” says Oliver Bierhoff, Project Manager, DFB Academy. “Big Data analytics is becoming more and more important for football, and we want to apply it for our work. We are very pleased to have a strong partner like SAP, which stands for competency, innovation and modern infrastructure and technology. These are the characteristics we want to utilize to our benefit.”

“Data analytics and performance improvements based on reliable information are decisive in all respects of professional sports,” says Bernd Leukert, Member of the Executive Board of SAP SE and responsible for Products & Innovation, SAP. “Together with the DFB Academy we will continue to work on innovations for football in Germany. With our expertise in the processing of mass data for match and practice analysis, we can deliver real added value to the DFB Academy in the areas of young talent support, talent development and player scouting.”

With the establishment of the new DFB and its Academy, the German Football Association aims to consolidate its entire football expertise in one organization, to capture potential synergies better and become an even more effective service provider to the entire football family.