This year again, the UEFA Foundation for Children is supporting the #Morethanfootball Action Weeks run by the European Football for Development Network (EFDN).
The #Morethanfootball Action Weeks give participating football clubs and leagues the opportunity to demonstrate the social impact of their community projects and raise awareness of the transformative role that European club football can play in changing peoples’ lives for the better.
This year’s Action Weeks take place from 21 March to 8 April.
To highlight the Foundation’s support for the campaign, it will share LED boards with #Morethanfootball at the UEFA Champions League quarter-finals on 3 and 4 April and the UEFA Europa League quarter-finals on 5 April and broadcast the campaign’s official video on the giant screens.
A new feature for the 2018 Action Weeks, intended to increase its impact, is the Around the world #Morethanfootball Challenge, which encourages football fans, players and coaches to actively share why they believe that football is more than a game and record their own video.
The UEFA Foundation for Children will be sharing some of its projects with the #Morethanfootball hashtag as well, thereby helping to take the message of the action week to a wider audience.