The Kerala Football Association (KFA) has unveiled a new logo and corporate identity.

The KFA released following statement to explain the meaning of the new logo:

The Kerala Football Association logo portrays the resurgence in Popularity, Professionalism & Aspiration of Football in Kerala.

The Fiery ‘Great Hornbill’, State bird of Kerala, soaring with the Football; represents a clarion call to our Community to rise above the challenges presented by ‘The Beautiful Game’ on & off the Field of Play (Represented by the colour Green) to reach out to the core aspects which define Football Development (Represented by the Five Stars).

The Five Stars towards which the ‘Great Hornbill’ is soaring signifies the Five Aspirations of Kerala Football Association namely development of strong Facilities, Coaches, Referees, Administration & Football Community.

Sky (Represented by the colour Blue) is the only limit for our Aspirations & we intend to touch the pristine heights of Football Professionalism through our collective endeavours.

The Shield which encompasses the Ideals & Aspirations of Kerala Football Association signifies collective Triumph over Adversity.