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DFB extend their contract with adidas until 2026

adidas CEO Kasper Rorsted and DFB President Reinhard Grindel. (Photo courtesy: DFB)
adidas CEO Kasper Rorsted and DFB President Reinhard Grindel. Photo courtesy: DFB

The DFB Deutscher Fußball-Bund (German FA) and adidas have agreed an early contract extension on their long-standing partnership. On the day after Germany’s game against Peru, DFB president Reinhard Grindel and adidas CEO Kasper Rorsted announced that the contract running until 2022 would be extended until 2026. The DFB president had previously spoken about the extension of their long-standing contract.

The DFB president said, “We are very happy that we have a long-lasting and reliable partner in adidas. The premature contract extension is a vote of confidence in the strength and attractiveness of the DFB. Therefore this contract extension sends out an important signal to UEFA that we are positioned well economically in the long run and, in the perspective from our bid for EURO 2024, we meet the requirements of the tournament organiser. The contract gives us financial security for the planning and implementation of our bid for the EURO 2024 competition. It also allows gives us the possibility to further our development of German amateur football.

Kasper Rorsted, CEO, adidas, said, “I am very happy about the lengthening of our partnership. The DFB and adidas simply belong together. The timing of the deal cements adidas’s unique sponsorship policy; we stand by our long-standing partners, especially when it is important. Together with the DFB, in the coming years we will do our utmost to further develop German football at every level, from the youth sector to the national team of both men and women. With the start of the DFB academy and the hopefully successful application to host the EURO 2024 competition, we have two interesting and innovative projects to work towards and we are happy to contribute our expertise.

The partnership between the DFB and adidas has existed for more than 60 years. While they have been together, four World Championship titles, three European Men’s Championships and two Women’s World Cup and eight European Championship titles have been won.