Women’s Bundesliga (Allianz Frauen-Bundesliga) club SGS Essen has announced a partnership with JLS Touristik to become the club’s official travel partner.
JLS Touristik will bring their long-term travel management experience into the partnership and take care of all organizational administration of SGS Essen’s away trips such as communication with the hotels, bookings and besides arrangements for training camps. The new partner will also realise various social media campaigns as part of their cross-media activities.
“We are extremely proud to be a partner of a Bundesliga club from now on,” stated André Schoof, CEO, JLS Touristik. “We always keep an emphasis on emotions and a long-term strategy while we enter a sponsoring – all of this existed at SGS Essen from the word go.”
“We would like to especially realise campaigns in the field of social media in the near future. We are also delighted to support the club with our expertise in the field of travel and we would like to generate synergies.”
Philipp Symanzik, CEO, SGS Essen said: “We are very happy to welcome JLS Touristik as a new partner. The prioritization of social media activities go hand in hand with our online media strategies. Moreover the involvement as a travel partner is an attest of the service-oriented way of working of André Schoof and his team. With this new signing, we take another step forward as part of our overall development.”