The German FA, Deutscher Fußball-Bund (DFB), has presented FLYERALARM, one of Germany’s biggest eCommerce companies and Europe’s leading online print shop, as the new title sponsor of the Frauen-Bundesliga (German Women’s Bundesliga). The partnership will start with the beginning of the 2019/20 season and will run up to and including the 2022/23 season.
FLYERALARM will have extensive licences for the use of the logo, league title and marketing productions besides the naming rights for the FLYERALARM Frauen-Bundesliga. The company has also been granted the opportunity to launch a promotional programme for young players of the Women’s Bundesliga in close collaboration with the DFB and the clubs. The annual programme will comprise of coaching sessions, interaction with successful sports and business women, media training, pr activation in wide-coverage medie and internships in national and international partner companies of the DFB.
Dr. Rainer Koch, Vice President, DFB said: “We are delighted to announce this partnership and the associated title sponsoring of the Women’s Bundesliga. The clubs are guaranteed a planning certainty for the coming years and they are able to develop further their operations. The association of the partnership with a promotional programme to support young players with various qualification measures during their dual education is a new, unique added value for Women’s football. We look forward to the forthcoming seasons and many new innovative ideas. I wish both sides a successful cooperation.”
Thorsten Fischer, Found & CEO, FLYERALARM, said: “Football has always been a labour of love for FLYERALARM. We have committed to it at regional, national and international level a long time ago. The partnership with the DFB stays the most valubale commitment for us and it is the best possible way to further increase the awareness for our brand and potential besides the product and service portfolio. We are delighted and proud that the Women’s Bundesliga will bear our name for the next couple of years. Thereby we take our partnership with the DFB to a new level. We would like to inspire people with the same passion, professionality and commitment like the female players, while we deliver a first-rate job. That’s the only way to a long-term success.”