Camarena Tequila, the most awarded tequila, is proud to announce a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf) as the official tequila of the 2019 Gold Cup tournament, the confederation’s biannual soccer championship that celebrates the regions’ culture and crowns the best team from North, Central America and the Caribbean.
Camarena is committed to creating unique experiences that bring people together, and is excited to work alongside Concacaf to forge a deeper connection with soccer’s engaged millennial and multicultural fan base.
“We’re always looking for engaging ways to bring our brand to life with our consumers, and Camarena Tequila’s partnership with Concacaf brings together the winning spirit of the 2019 Concacaf Gold Cup with the most awarded tequila in the country and couldn’t be a better fit for Camarena Tequila,” said Britt West, Vice President of Marketing at E&J Gallo, Camarena’s parent company. “We know National Team soccer fans are some of the most dedicated and passionate in all of sports and we hope they’ll discover the same level of dedication and passion that we put into making each bottle of Camarena Tequila.”
The robust sponsorship provides Camarena the ability to execute in the top 15 Gold Cup markets – including the tournament kick-off at the Rose Bowl in Pasadena/California, Red Bull Arena in Harrison/New Jersey and the final game at Soldier Field in Chicago/Illinois – including co-branded items available at retail and in bars and restaurants. Additionally, Camarena will have exclusive rights to the “Match Highlights presented by Camarena Tequila” digital content series, which features the best moments, shots and saves of each match, and will also have a major presence at Futbol Fiesta, the tournament’s official pregame celebration, presented by Toyota.
“We are excited to partner with Camarena Tequila for the 2019 Gold Cup, which will enable us to create more engaging activations that go beyond the field,” said Concacaf General Secretary Philippe Moggio. “We are looking forward to leveraging our relationship with a premium brand like Camarena Tequila to bring this unique celebration of football and culture closer to our fans.”
Camarena’s award-winning tequila portfolio includes Silver, Reposado and the recently released Anejo expression. All of the tequilas are harvested by hand from 100% blue weber agave in Jalisco’s Arandas Highlands. Distilled through a proprietary method that blends traditional ovens and modern techniques, Camarena’s portfolio is one of the smoothest and best-tasting tequilas on the market. To learn more about Camarena, visit www.tequilacamarena.com.
The 2019 Gold Cup will be the biggest-ever edition of the event, with more participating nations (16 up from 12 in 2017), more host countries (three, including first-time matches in Costa Rica and Jamaica), and more stadiums (17 up from 14 in 2017, eight of which are in contention to become a 2026 FIFA World Cup venue).
The 2019 Concacaf Gold Cup will air nationally on the Univision and FOX family of networks, be transmitted on radio in Spanish by Fútbol de Primera Radio Network, and broadcast by television partners in countries around the world. For more information and full schedule, visit www.goldcup.org/en.