It was on April 2, 2020 that the All India Football Federation (AIFF) had kicked off the #FitWithIndianFootball campaign in a bid to inspire and promote fitness amongst fans with the entire country locked down as a result of the ongoing COVID-19 pandemic.
Over the course of the month, it has garnered 1.56 million impressions across social media platforms and has seen wide participation, both male and female, from across the nation and across all age groups.
The campaign videos have recorded a combined total of 431K video views — an average of 86.4K views per video, along with 187K engagements in all.
The initiative was spread across two-and-a-half weeks and featured the likes of Bhaichung Bhutia, Sunil Chhetri, Gurpreet Singh Sandhu, Sandesh Jhingan, Ashalata Devi, Aditi Chauhan, Jeje Lalpekhlua amongst others, showcasing and explaining exercises that one can execute at home with a football, and in the process, encouraging fans to do the same to stay fit, and healthy.
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. Stay #FitWithIndianFootball and share your exercise videos with the hashtag to stand a chance of winning merchandise 👕 . @kiren.rijiju @fitindiaoff @PMOIndia @media.iccsai @theafchub @fifaworldcup @niviasport @thesouledstore . #StayHomeStaySafe #BackTheBlue #IndianFootball