Chief Executive Officer of iSportconnect, Sree Varma, has become a minority investor in grassroots eSports organisation, LDN UTD.

LDN UTD innovates by using gaming to draw attention to critical social issues and, in doing so, engages the grassroots gaming community of all backgrounds.

Having already amassed 384,000 viewers online across physical and online events, and now with a League of Legends team competing in the UKEL, the company continues to accelerate towards exponential growth velocity.

Oliver Weingarten, CEO of LDN UTD, said “I am delighted to have Sree on board to support LDN UTD and our values. From the outset of our discussions, it was clear that Sree and I were aligned on how esports can be used as a positive mechanism to address societal issues at the same time as building out and engaging the grassroots gaming community.”

“I’ve known Sree and been involved in iSportconnect events for a number of years, and have huge respect for his entrepreneurial skillset. I look forward to working collaboratively with Sree to build out LDN UTD’s investor and partnership roster; and also to see how he fares in a game of FIFA!”

Sree Varma, iSportconnect CEO, added, “By using esports to better the community LDN UTD are crafting a fantastic message that really resonates with the general public.”

“I am delighted to become a part of the organisation as I believe there is a definite need for a company such as this, and I see huge potential for growth over the coming years, particularly as esports becomes a more central cog in the sporting world. The management team of Olly and newly appointed Chief Gaming Officer, Jacob Harrison, are poised to deliver on LDN UTD’s values, and I look forward to contributing.”