Today, adidas reveals the Real Madrid home and away jerseys for the 2020/21 season, with bold yet simple designs which were created to highlight what makes Real Madrid unique; its hunger for winning and nothing less, or more.
Inspired by the Madrid mentality of facing pressure with fearlessness and defiance, adidas has taken the iconic white of Real Madrid and introduced a subtle tonal graphic across the front of the home shirt, whilst the away jersey includes a striking new colourway. Both designs are kept minimal in their aesthetic to not distract from the club’s uncompromising mission of achieving glory in every game they play.
The home jersey features Spring Pink accents – inspired by the 2014-15 away jersey – emerging from the 3 stripes and loop label on the neck of the jersey . This subtle graphic and vivid contrast detailing references the contemporary art culture of the vibrant capital, which players and fans alike call home.
The away v-neck jersey includes dark blue accents against a fresh Spring Pink colour, inspired by a city lit at night, when Plaza De Cibeles, an icon of the city is at its most beautiful.
The jerseys represent more than a kit to Real Madrid fans. They embody the relentless drive for trophies and the club’s desire to continue to create history and achieve glory. Real Madrid has always been a club cut from a different cloth, and this year’s shirt will be no different.
“ Real Madrid is a unique team with a unique history. We wanted to keep the design of this season’s jerseys bold yet simple to reflect the expectation that comes with the badge, and that is to win at all costs. Said Marco Ommicioli, Football Designer at adidas. The shirts may only be 140 grams of fabric, but the weight of expectation is much heavier. The pressure to perform, pressure to win, and the pressure to create history in front fans. This pressure turns good players into great ones, and great ones into global icons, just like the design of these famous shirts.”
The kit launches also mark one of the most special moments in the history of Real Madrid, as the club officially announces its new women’s team. The women’s team will be wearing the home and third jerseys in their debut season .
The new jerseys boast the latest in adidas’ temperature regulation innovation, HEAT.RDY – KEEP COOL, which is designed to keep players feeling cool, dry, and confident during play. The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – FEEL READY technology , keeping fans cool when the temperature starts to rise.
The new away jersey will be worn for the first time on pitch on 7th August against Manchester City. The home and away kits are available to purchase exclusively at adidas (www.adidas.com/football) and Real Madrid stores from 31st July.