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AFC confirms media rights deal with FANSEAT in multiple European territories

The Asian Football Confederation (AFC)

The Asian Football Confederation (AFC) has today announced FANSEAT (part of the Spring Media group) as their new media partner in France, Portugal, Norway, Denmark, Iceland, Luxembourg, Czech Republic, Slovakia and Hungary for 2021 and 2022 to broadcast the AFC’s national team and club competitions including the AFC Asian Qualifiers – Road to Qatar Final Round and the AFC Champions League.

The newly established partnership with the AFC enables FANSEAT, a sports entertainment service optimised for consumption on digital devices, to enrich its football portfolio and to further engage its rapidly growing audience in the region.

Fans will be able to enjoy the AFC’s main national team and club competitions via the FANSEAT App and website FANSEAT’s vision includes future collaborations with other broadcasters and platforms to further increase the exposure and viewership of the AFC’s Competitions in the territories.

Dato’ Windsor John, the AFC General Secretary, said: “The AFC is pleased to enter into this new partnership with FANSEAT which spans across multiple territories in Europe, where they share Asia’s love of the game. We are delighted that this partnership will bring the AFC’s most exciting competitions to millions of football fans in these territories.

“Once again, this deal demonstrates the value and ever-growing worldwide appeal of the AFC’s competitions and we thank FANSEAT for the confidence they have shown in the future of Asian football.”

Jean-Maël Gineste, Managing Director at FANSEAT added: “We are delighted to add such a prestigious football property to our portfolio of content within our Spring Media group and in some of our key territories. FANSEAT has high ambitions in developing the visibility of the AFC competitions using a wide array of media solutions whilst working closely with the AFC and the clubs to reach football fans.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA) said: “We are excited to welcome FANSEAT to the fast-growing family of AFC media partners. The partnership marks another important milestone in our mission to further expand access to the finest of Asian football beyond the Continent.

“With its wide reach across multiple European territories and its innovative digital media services, FANSEAT will provide comprehensive coverage of the AFC’s national team and club competitions, and drive interest and consumption among the growing audience of fans of Asian football in Europe.”

(Asian Football Confederation)