DSC Arminia Bielefeld and the Melitta Group have announced an extension of their successful partnership for another three years. The Bundesliga side and the German family-run business have been working together since 2008. The Melitta Group is also part of the “Bündnis Ostwestfalen” which is an alliance of renowned German companies who support the club.
“It is important for us as a home-loving company to contribute to the attractiveness of our home region. We were quite successful in doing so through our commitment to the Bündnis Ostwestfalen and DSC Arminia Bielefeld,” said Patrick Schenk, Director Global Sports Partnerships, Melitta Group. Especially Arminia Bielefeld’s promotion to the Bundesliga last summer has been a affirmation for the commitment: “Together with all partners, we have managed to strengthen the region and to facilitate values such as team spirit, solidarity and joy of living. We are convinced to continue this successful path in the coming years.”
“In the last three years, Melitta was not only an important partner in the ‘Bündnis Ostwestfalen’, but also a strong advertising partner, who gets the point of animating their commitment with creative activations. We are delighted to continue our partnership with the same passion and to have a globally successful partner in Melitta who sticks to their East Westphalian roots,” said Markus Rejek, Managing Director, DSC Arminia Bielefeld.
Patrick Schenk added: “We look forward to continue our partnership with DSC Arminia Bielefeld and we hope that normality will return to football in the near future. The pandemic turned out to be a great challenge for us, but we are even more motivated to present our brand locally at the stadium very soon.”
Melitta is an internationally operating group of companies and is one of the leading independent family businesses both in Germany and abroad. Melitta’s main activities are the development, manufacture and sale of branded products for the enjoyment of coffee, for the storage and preparation of food and for household cleanliness.
(DSC Arminia Bielefeld / Melitta)