The Asian Football Confederation (AFC) has today announced PRO Company as their new media partner in Iraq to broadcast the AFC’s national team and club competitions from 2021 to 2024, commencing with the eagerly anticipated AFC Asian Qualifiers – Road to Qatar TM, which will see Asia’s top 12 sides begin their quest to seal their places at the global showpiece from September 2, 2021.

The deal encompasses all major AFC national team and club competitions, which include Asia’s flagship national team competitions – the AFC Asian Cup China 2023TM and the AFC Women’s Asian Cup India 2022 TM, the AFC U23 Asian Cup Finals 2022 and 2024 as well as the AFC Champions League and the AFC Cup.

In addition to PRO Company’s impressive portfolio of sporting content and wide-ranging services, fans will be able to enjoy extensive coverage of the AFC’s national team and club competitions through their new partnership and sublicense over-the-top (OTT) platform partner in Iraq – Al Rabiaa TV.

Dato’ Windsor John, the AFC General Secretary, said: “The AFC is delighted to enter into this partnership with PRO Company to showcase our world-class competitions in Iraq, a nation that shares a true passion for the game.

“Football continues to unify Iraq, who won the AFC Asian Cup in 2007, and we are pleased to be able to provide the passionate fans of Iraq and Asian football with access to high quality AFC competitions, benefiting from PRO Company’s innovative services.

“We are confident PRO Company will be a great partner to further build the AFC’s national team and club competitions and we thank them for sharing our ambitions, through the AFC’s Vision, to expand the reach and consumption of Asian football.”

Yousif Al-Khafajy, founder and CEO of PRO Company, said: “We are delighted to announce our media partnership with the AFC for the 2021-2024 cycle. This four-year partnership is a step forward for us in achieving our company’s strategic objective by successfully bringing our football community closer together.

“Alongside the AFC and our media partners, Iraqi football lovers will watch their national team and local football clubs through new and innovative technologies, which will be introduced for the first time in our country’s history. Moreover, I would like to thank the AFC for their successful strategy in expanding Asian football across the globe as well as individual countries across Asia.”

(Asian Football Confederation)