Brand Ambassador

TAG Heuer announces Tim Howard as Brand Ambassador

TAG Heuer is proud to welcome Tim Howard, goalkeeper for the U.S. Men’s National Soccer Team and the Colorado Rapids… Read More

3 August 2017

TAG Heuer proudly announces Angelababy to be the new Brand Ambassador

Today, Angelababy (Yang Ying), a Chinese superstar of positive image and extraordinary personality, officially became TAG Heuer’s new Brand Ambassador,… Read More

1 June 2017

Model of the Year Bella Hadid becomes new TAG Heuer Ambassador

Does Bella Hadid really need any introduction? Last year was a banner year for the young American top model who,… Read More

14 February 2017

Elber, Lizarazu and Salihamidzic new brand ambassadors for FC Bayern Munich

FC Bayern Munich and former players Giovane Elber (44), Bixente Lizarazu (47) and Hasan Salihamidzic (40) are back working together.… Read More

13 January 2017

Mats Hummels to be the new TAG Heuer Brand Ambassador

Swiss Avant-Garde watch brand TAG Heuer, official partner and timekeeper of Germany's 1st and 2nd Bundesliga (national leagues) since the… Read More

24 August 2016

Claudio Ranieri joins the TAG HEUER family

In his first year as Manager of Leicester City, Claudio Ranieri has managed to transform the club, which last year… Read More

4 May 2016

Cristiano Ronaldo joins TAG Heuer as Global Ambassador

TAG Heuer, the world leader in prestigious and high-end chronographs, has proudly announced the signing of football superstar Cristiano Ronaldo… Read More

28 April 2014

Ni hao, my name is David Beckham!

The Chinese Football Association (CFA) and IMG Worldwide have officially announced the signing of superstar David Beckham as a Global… Read More

5 March 2013