Eric Liedtke

adidas unveils industry’s first application of Digital Light Synthesis with Futurecraft 4D

Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s… Read More

7 April 2017

Messi and Rose Inspire Young Athletes in adidas Film Series Sport 15

adidas brings its passion for sport to life with the global roll-out of a series of films called Sport 15.… Read More

16 February 2015