Categories: Football

Nike launches striking new colors for its boot collection

The best players in the world are set to debut Nike’s new collection of boots in European and domestic competition.

“Nike constantly strives to employ color in original and innovative ways,” said Denis Dekovic, Design Director, Nike Football.  “For our new collection, we utilized vibrant colors to create a striking new look on-pitch.”

Athletes such as Neymar Jr. and Wayne Rooney will play in a new bold orange Hypervenom, which is designed for the world’s most agile attackers.

Mario Götze and David Luiz will wear a new Hyper-Turquoise color of the Magista – a style that redefined how football boots look and perform.

The Mercurial Superfly, worn by players such as PSG striker Zlatan Ibrahimovic and Franck Ribery, is built for speed and will debut on-pitch in eye-popping Laser Orange.

Players such as Gerard Pique and Sergio Ramos will wear the new Tiempo V in a bright Neo-Turquoise and HyperCrimson.

“Our intention here was to amplify color as much as possible,” added Dekovic. “We wanted to produce the brightest possible colors and really tap into their vibrancy.”

Chris Punnakkattu Daniel

I'm a creative mind working in football management, consulting and media with more than 20 years of experience in football business and sports media. I love travelling, photography and share things I like. Consultancy, Project Management and Public Relations for professional football clubs, federations, media and corporates on (Indian) football. Indian football expert, writer and blogger. Strategic Advisor to Women's Bundesliga 2 side FSV Gütersloh 2009. Former COO cum Assistant Editor-in-Chief of IndianFootball.Com and its parent company. [+ Read more]