Picture courtesy Hero Indian Super League / IMG-Reliance
Aircel, one of the leading mobile service providers in India, today announced its association with one of the biggest teams of the Hero Indian Super League (ISL) – Atlético De Kolkata – as its principal sponsor. The Aircel logo will be used on the front of team jersey and training kits under the current sponsorship arrangements.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel is a new age brand focusing on youth. We drive business and build brand affinity by engaging with the youth in innovative ways, be it offering a variety of products & services or associating with sports like cricket, tennis or football. Football is clearly kicking up a lot of buzz among young people. Passion, agility, energy and youthfulness are the attributes which define this sport, which are also a part of Aircel’s DNA – being one of the young fastest growing telecom players in India. We are pleased to associate ourselves with Atlético de Kolkata which is the biggest team of the ISL with a large dedicated region spanning the entire eastern & central India and Bangladesh. With players, coach, technical & brand integration with La Liga champions, Atlético De Madrid, we hope ATK will be the frontrunner to win the first edition of the ISL.”
Aircel always believes in nurturing sporting talent in the country and has been associated with various sports, such as cricket, football, tennis, hockey and golf. Through this partnership, Aircel aims to encourage the current crop of young talent and shape them into future football stars of the country and also build a stronger connect with the youth.
“We are delighted to have Aircel as the principal sponsor for Atlético de Kolkata and welcome them on board. We look forward to working with them. The decision was made easy as there are definite synergies in our vision for Atlético de Kolkata. This association symbolises a shared dream of creating a successful brand and a world-class franchise,” said Sanjiv Goenka, chairman, RP Sanjiv Goenka Group and co-owner Atlético de Kolkata.
On the partnership, Sourav Ganguly, legendary cricketer, said, “It is great to see corporates like Aircel come forward and are so passionate and committed about promoting sports in the country. We are very happy that they are with us now as principal sponsors and I am sure it is just the start of a lasting and rewarding relationship.”