MLS

Straight from the stadium to the street – adidas and Manchester United light up Hollywood

On the back of the 5-2 victory versus LA Galaxy in the first game of Manchester United’s pre-season tour, adidas Football and Manchester United brought together entertainment stars from movies, music and American sports in an exclusive event at The Highlight Room – Hollywood’s newest rooftop party venue.

The event was attended by the United squad, adidas Football’s Tango Squad and a host of U.S. athletes and influencers, including Jamie Foxx, Emily Ratajkowski and music artist Desiigner.

In a true showing of adidas Football’s latest mantra – from stadium to street – guests were treated to a live performance from LA-based hip hop artist YG and DJ sets by ESTA and A$AP Lou.

Manchester United’s midfielder, Jesse Lingard, commented: “Only adidas can bring together such a star studded event. Clearly the focus for us is on football with a busy schedule of games coming up but the event has given us a great opportunity to soak up being in LA and meet so many famous faces.”

United will continue their pre-season tour on July 20th when they face Major League Soccer club Real Salt Lake, before taking on Manchester City, Real Madrid and Barcelona.

(adidas)

Chris Punnakkattu Daniel

I'm a creative mind working in football management, consulting and media with more than 20 years of experience in football business and sports media. I love travelling, photography and share things I like. Consultancy, Project Management and Public Relations for professional football clubs, federations, media and corporates on (Indian) football. Indian football expert, writer and blogger. Strategic Advisor to Women's Bundesliga 2 side FSV Gütersloh 2009. Former COO cum Assistant Editor-in-Chief of IndianFootball.Com and its parent company. [+ Read more]