Fashion & Lifestyle

adidas Football x Kith: Icons collide for new limited edition range

adidas Football today announced a new collaboration with global fashion retailer Kith. The collaboration brings together two of the world’s… Read More

31 May 2017

Qatar Duty Free unveils ‘Maison de Parfum’ Pavilion by Dior at Hamad International Airport

Qatar Duty Free (QDF) has brought the South of France to Hamad International Airport (HIA) by unveiling the new ‘Maison… Read More

29 May 2017

Ellie Goulding drives new Range Rover Velar in New York

The new Range Rover Velar made a spectacular US debut with an exclusive live online performance from Ellie Goulding. The… Read More

12 April 2017

adidas unveils industry’s first application of Digital Light Synthesis with Futurecraft 4D

Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s… Read More

7 April 2017

adidas recruits top young designers to the adidas Design Academy

adidas is recruiting the best young designers in the world to the adidas Design Academy, a 24-month program focusing on… Read More

6 April 2017

The Autumn Winter 2017 FENTY PUMA by RIHANNA celebrated with top honours in Paris

FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA… Read More

7 March 2017

PUMA signs Illumination’s Minions as new creative collaborators

Global Sports Brand PUMA, together with Illumination and Universal Brand Development, announced a multi-season partnership with Gru’s loyal and mischievous… Read More

17 February 2017

Porsche Design Sport by adidas and Xabi Alonso unveil their Spring/Summer 2017 campaign

Porsche Design Sport by adidas and Xabi Alonso unveil their latest campaign to support the new Spring/Summer 2017 collection of… Read More

15 February 2017

Model of the Year Bella Hadid becomes new TAG Heuer Ambassador

Does Bella Hadid really need any introduction? Last year was a banner year for the young American top model who,… Read More

14 February 2017

adidas by Stella McCartney debuts its Spring/Summer 2017 collection

adidas by Stella McCartney jumps into 2017 with a Spring/Summer campaign that celebrates the rule-breaking and trail-blazing attitude of the… Read More

18 January 2017