Fashion & Lifestyle

Claudio Ranieri joins the TAG HEUER family

In his first year as Manager of Leicester City, Claudio Ranieri has managed to transform the club, which last year… Read More

4 May 2016

adidas collaborate with Italia Independent on Deadly Focus Boot

adidas today fused football and fashion, partnering with Italian design company Italia Independent for the launch of the Deadly Focus… Read More

2 May 2016

VIDEO: “Outlaw” – Short Film featuring David Beckham

Former football star and style icon David Beckham has made his debut as an actor as the Englishman featured in… Read More

23 September 2015

adidas neo goes Sports Luxe with Selena Gomez’s 2015 Autumn Collection

Sportswear gets a new look this season with Selena Gomez's adidas neo autumn collection. Intertwining active accents with feminine details,… Read More

24 July 2015

Nachhaltige adidas FW15 Women Trainingskollektion mit Lena Gercke

adidas präsentierte gestern im Rahmen der Berlin Fashion Week die FW15 adidas Women Trainingskollektion im Boost-Loft am Paul-Lincke-Ufer. Im Anschluss… Read More

8 July 2015

Exclusive Interview: Veronika Klimovits (Miss Tuning 2014)

Veronika Klimovits won the prestigious Miss Tuning 2014 contest conducted annualy at the Tuning World Exhibition at Lake Constance. The… Read More

15 October 2014

adidas Originals = PHARRELL WILLIAMS

Beginning of this year, adidas announced a long-term partnership with musician and creative force Pharrell Williams. Yesterday for the first… Read More

19 September 2014

adidas Neo hosts world's first tweet-powered Fashion Show at New York Fashion Week

adidas NEO Label today hosted #NEOrunway, the world's first tweet-powered fashion show, in New York City. The event, which was… Read More

4 September 2014

adidas NEO Label launches the Autumn/Winter 2014 Selena Gomez Collection

Selena Gomez, global style icon for the adidas NEO Label, has further developed her role as a NEO guest designer… Read More

8 August 2014

The Nike Tight of the Moment x Federation Collection

In football, the national team kit is more than just a uniform. It’s a beacon of pride, a symbol of… Read More

15 June 2014