Fashion & Lifestyle

adidas = Pharrell Williams

adidas announced a long term partnership with Oscar nominated, Grammy Award winning super star Pharrell Williams. The first adidas Originals… Read More

27 March 2014

PUMA announces dance icon Axwell as new Lifestyle Ambassador

PUMA proudly announced the partnership with global dance icon and five-time Grammy nominated artist, Axwell, as the Brand's European Lifestyle… Read More

1 March 2014

adidas Originals' Brazilian Collaboration for SS14

In an exclusive collaboration between two of the world's most evocative brands, adidas Originals' meets Brazil´s The Farm Company. Taking… Read More

26 February 2014

PUMA and Solange Knowles launch 'Girls of the Blaze Disc' collection

Sport brand PUMA announced late last year a special relationship with singer, songwriter, record producer, model, and influencer Solange Knowles… Read More

8 February 2014

Playmates support “My Chain for Happiness” charity

German Playmates Julia Gaba, Victoria Paschold, Verena Stangl and Franzy Balfanz will take part in a Charity Workshop in support… Read More

13 December 2013

Selena Gomez launches first collection for adidas NEO Label

Global style icon Selena Gomez launched her first ever fashion collection for adidas NEO Label in Berlin. Selena, who is… Read More

10 July 2013

Exclusive Interview: Alena Gerber (Fashion Model & TV Presenter)

Alena Gerber is a famous German model and TV presenter. The 23 year hard-working girl started her career at a… Read More

17 February 2013