The beautiful game of football has various facets nowadays and footballers are rather brands than sportsmen. Superstars like David Beckham or Cristiano Ronaldo are fashion icons and they are adored by millions of fans worldwide. German model and presenter Marie Amière has launched a label called “Football loves Couture” in her aim to bring together two beautiful fields of social life: Football and Fashion!
Marie, a football fan and huge admirer of Zinedine Zidane, had the idea to launch a football-related fashion label for women in 2006, when Germany hosted the FIFA World Cup. The tournament was a huge success and Marie had a vision to create a glamorous and sexy collection of German football shirts.
The vision turned reality in April 2010 and “Football loves Couture” (www.football-loves-couture.de) was born – just in time for the 2010 FIFA World Cup in South Africa! Marie came round the corner with a premium fashion collection of sexy shirts, which can be worn at public viewings as well as in clubs for partying. The collection was enhanced with a dirndl collection in 2011. A drindl is a type of traditional dress worn in Bavaria, based on the historical costume of Alpine peasants.
“Women can support the team with the ‘FLC by Marie Amière’ collection at the public viewing and have a dinner in a gourmet restaurant or go to a club afterwards – and she will be always dressed perfectly,” Marie told.
Talking about the UEFA EURO 2012 and the German prospects, Marie told www.chrispd.de: “The German national team is of course my favourite! I consider footballers as the modern-day gladiators. I love it, when the boys play like it’s a matter of life and death. And that’s what I expect from our team.”
Asked about her plans to expand the collection with new country shirts other than Germany and if India could be one of the new shirts, Marie told me: “Yes, of course! That would be really terrific! Let’s see, what can be achieved for the 2014 World Cup.”
Marie had also a message to all football fans with just one day left for the kick-off of the prestigious continental finals: “Celebrate our boys and show the colours!”
I would like to highly recommend you to have a look at Marie’s “Football loves Couture” collection at www.football-loves-couture.de and her personal website www.marieamiere.de.
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Watch the official “Football loves Couture by Marie Amière” trailer…