Atlético de Kolkata have launched their club logo today. The Indian Super League (ISL) franchise is owned by UEFA Champions League finalists Club Atlético de Madrid together with a consortium, which also includes Indian cricket legend Sourav Ganguly.
The Atlético de Kolkata logo symbolizes power, magnificence and fierceness of the Royal Bengal Tiger. The Tiger meets The Phoenix, a mythical creature that denotes perpetuity.
The tiger’s stripes in the logo, indicates that this is a team that has earned its stripes – thanks to the pedigree and legacy inherited, first from Kolkata’s long-standing association with football, and second, from the expertise brought in by Atlético de Madrid.
The five stars that form a circle in tandem with the Tiger’s wing-span represent the five owners of Atlético de Kolkata, namely Sourav Ganguly, Sanjiv Goenka (RP – Sanjiv Goenka Group), Harshavardhan Neotia (Ambuja Neotia Group), Utsav Parekh (SMIFS Capital Markets Ltd.) and Spanish side Atlético de Madrid.
While the use of a shield is keeping with classic football club identities, we’ve made ours streamlined; almost bullet-shaped, to remind our fans that we’re future-thinking, forward-moving and relevant to today’s game.
In terms of colours, we’ve kept to a palette that honours our home jersey with its red and white stripes. Red’s energy, danger, strength, power, determination is tempered with a touch of blue- which brings in stability, trust, loyalty, wisdom, confidence, intelligence and faith. The yellow-gold, reserved for the winged-tiger and the five stars, reinforces the sense of royalty, majesty and illustriousness that is part and parcel of Atlético de Kolkata’s identity.
Watche the official logo launch video…