THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

VIDEO: ISL franchise Atlético de Kolkata launches club logo

Atlético de Kolkata

Atlético de Kolkata

Atlético de Kolkata have launched their club logo today. The Indian Super League (ISL) franchise is owned by UEFA Champions League finalists Club Atlético de Madrid together with a consortium, which also includes Indian cricket legend Sourav Ganguly.

The Atlético de Kolkata logo symbolizes power, magnificence and fierceness of the Royal Bengal Tiger. The Tiger meets The Phoenix, a mythical creature that denotes perpetuity.

The tiger’s stripes in the logo, indicates that this is a team that has earned its stripes – thanks to the pedigree and legacy inherited, first from Kolkata’s long-standing association with football, and second, from the expertise brought in by Atlético de Madrid.

The five stars that form a circle in tandem with the Tiger’s wing-span represent the five owners of Atlético de Kolkata, namely Sourav Ganguly, Sanjiv Goenka (RP – Sanjiv Goenka Group), Harshavardhan Neotia (Ambuja Neotia Group), Utsav Parekh (SMIFS Capital Markets Ltd.) and Spanish side Atlético de Madrid.

While the use of a shield is keeping with classic football club identities, we’ve made ours streamlined; almost bullet-shaped, to remind our fans that we’re future-thinking, forward-moving and relevant to today’s game.

In terms of colours, we’ve kept to a palette that honours our home jersey with its red and white stripes. Red’s energy, danger, strength, power, determination is tempered with a touch of blue- which brings in stability, trust, loyalty, wisdom, confidence, intelligence and faith. The yellow-gold, reserved for the winged-tiger and the five stars, reinforces the sense of royalty, majesty and illustriousness that is part and parcel of Atlético de Kolkata’s identity.

Watche the official logo launch video…