Three of the most important stakeholders in Asian football, Dentsu Sports Asia, IMG and Abdul Latif Jameel (ALJ), have all signed up to speak at the upcoming Soccerex Asian Forum, taking place on 13-14 May on the banks of the Dead Sea in Jordan, in partnership with the Asian Football Development Project (AFDP).

Representing two of the biggest agencies currently operating in Asia will be Kunihito Morimura, President and CEO of Dentsu Sports Asia, recently appointed as the J. League’s marketing partner for the 2014 to 2018 seasons and the official marketing agency for the Tokyo 2020 Olympic and Paralympic Games, and Jeff Slack, Senior Vice-President of Global Football Development at IMG, the agency behind a number of developing leagues across Asia including the new Indian Super League.

Providing the sponsor point of view will be Adel Ezzat, Marketing Director of ALJ, sole distributor of Toyota vehicles in Saudi Arabia and real estate and consumer finance specialists, whose title sponsorship of the Saudi Professional League is one of the largest deals in the world.

The inclusion of these three influential panelists alongside La Liga President Javier Tebas and United States Soccer Federation (USSF) President Sunil Gulati has turned the panel into one of the most important league development panels in recent history.

Soccerex Marketing Director David Wright said: “To add Kunihito, Jeff and Adel to the panel alongside Javier and Sunil is a fantastic achievement for the Asian Forum. These five panelists are well placed to discuss the issues surrounding league development and will be one of the major talking points at the event.”

In addition to the names above, a number of premier football institutions including FIFA, The Supreme Committee for Delivery & Legacy, Real Madrid, Liverpool, Manchester United, Barcelona, the Japan Football Association, Galatasaray and 12 national football association presidents.

The Forum, held in partnership with the AFDP founded and chaired by HRH Prince Ali Bin Al Hussein, will bring together the leading figures from the world of Asian football as well as other international football experts to discuss the development of the game across Asia. The conference agenda will include a review of the opportunities for growth and the challenges facing Asian football.