The Confederation of North, Central America and Caribbean Association Football (Concacaf) confirmed today a deal naming Rocket League the official video game partner of the Scotiabank Concacaf Champions League, following the successful launch of the Rocket League Replay and Goal of the Game promotions in the opening weeks of the 2018 edition of the region’s most important club football competition.
The Rocket League Goal of the Match, a branded award presented for the top goal following each 2018 Scotiabank Concacaf Champions League games, kicked off in week one last month, highlighting the most spectacular play of each match. The highest performing goal to date has been Club America’s Andres Ibargüen’s goal against Tauro FC from March 6th, which tallied more than 357,000 views, utilizing a comprehensive organic, earned and paid strategy.
The Rocket League Replay is a tailored video product delivered via CONCACAF’s social media channels that allows fans to follow key plays from Scotiabank Concacaf Champions League matches as they develop, region-wide.
“Concacaf has found a great partner in Rocket League, given the overlapping interests we recognize in our fan bases,” said Concacaf Chief Commercialization Officer Jurgen Mainka. “We are already seeing fans engage more deeply with the Scotiabank Concacaf Champions League around these unique and wide-ranging Rocket League activations.”
The partnership also includes unique stadium activations at select SCCL matches, ranging from the Rocket League halftime match, where two lucky fans will show off their Rocket League skills as they square off on the in-stadium video board, to the Rocket League Rank Up, where two lucky fans will receive a seat upgrade and exclusive Rocket League perks.
The Scotiabank Concacaf Champions League is the premier club competition in the North, Central America and Caribbean region. It features the 16 top clubs from the region and is being played this season with a newly introduced, action-packed, home-and-away knockout format. The winner of the yearly competition represents the region at the annual FIFA Club World Cup.
Rocket League is a vehicular soccer video game developed and published by independent video game developer, Psyonix. The game, described as „soccer with rocket-powered cars,“ includes single-player and multiplayer modes which can be played both locally and online on Nintendo Switch™, PlayStation®4 computer entertainment system, Xbox One, Windows PC, Mac, and SteamOS via Steam.
Additional terms of the deal were not disclosed.